DISCOUNTS - Saving money on goods and services you may not usually find a discount available for.

EXCLUSIVITY - Coupon mailers go to everyone and generally do not contain discounts to higher-end area goods and services. The only way to obtain to Premium Insider Card is to purchase it or receive it as a gift for making a higher-end purchase.  

EASE OF USE

Coupons present many possible negatives:

• Will you find it in the mail?
• Will you remember to bring it to the store after you cut it out?
• Will you be able to use it before the expiration date?
• Will you lose it amongst other paperwork in your house?
• Will you feel uncomfortable using the coupon in front of company, especially at a place like a restaurant?

THE CARD eliminates those problems:

• It will always be in your wallet
• Has a one year expiration date
• It is an asthetically handsome card that looks classier than carrying around a jagged-edged piece of paper
• Can easily and discreetly be slipped into a bill-fold along with a major credit card!